Pelgrane Biz 2011 Part 3

Following on from the previous post, this is how gross $ sales break down by outlet.


The net margin picture (which includes a lot of guess work) looks a little different:



PDF sales declined as a percentage of net margin, because of the mammoth Ashen Stars and Bookhounds pre-orders, but increased overall.

So, after all this, why would I carry on doing distribution sales? Well, in 2011, I sold nearly 5000 games through distribution. By mail order, including a whole bunch of additional PDF products I sold about 4000. One of the purposes of Pelgrane Press is to get as many of our games in to the hands of as many gamers as possible – and we can only do that through retail. Even if we were to make more money by selling direct only, I still wouldn’t do it. Retailers are also the recruitment ground for many new players, and they fulfil a valuable role maintaining and building the hobby. Finally, we sold 75% of our copies of Bookhounds through retail, and it’s only because of that we can justify the print quality that we want using offset printing.

This site uses cookies to offer you a better browsing experience. By browsing this website, you agree to our use of cookies.